Scientific Advertising
(eBook)
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Language
English
ISBN
9780486843926
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Citations
APA Citation, 7th Edition (style guide)
Claude C. Hopkins., & Claude C. Hopkins|AUTHOR. (2019). Scientific Advertising . Dover Publications.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Claude C. Hopkins and Claude C. Hopkins|AUTHOR. 2019. Scientific Advertising. Dover Publications.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Claude C. Hopkins and Claude C. Hopkins|AUTHOR. Scientific Advertising Dover Publications, 2019.
MLA Citation, 9th Edition (style guide)Claude C. Hopkins, and Claude C. Hopkins|AUTHOR. Scientific Advertising Dover Publications, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
Grouped Work ID | 9a99e24d-a49d-ac63-8f7c-2fa865c462e7-eng |
---|---|
Full title | scientific advertising |
Author | hopkins claude c |
Grouping Category | book |
Last Update | 2023-11-22 18:12:42PM |
Last Indexed | 2024-04-20 04:37:09AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Jun 17, 2022 |
Last Used | Jan 14, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 2019 [artist] => Claude C. Hopkins [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9780486843926_270.jpeg [titleId] => 12515816 [isbn] => 9780486843926 [abridged] => [language] => ENGLISH [profanity] => [title] => Scientific Advertising [demo] => [segments] => Array ( ) [pages] => 112 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Claude C. Hopkins [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Advertising & Promotion [1] => Business & Economics [2] => Consumer Behavior [3] => Direct [4] => Marketing ) [price] => 0.99 [id] => 12515816 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising. Beyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing policies. Almost a century after its initial publication, this little volume remains useful to those entering any area of the business world. More than an account of Hopkins's thoughts about good salesmanship, it is a window into a bygone era and the early decades of the American business of advertising. [url] => https://www.hoopladigital.com/title/12515816 [pa] => [publisher] => Dover Publications [purchaseModel] => INSTANT )