Crystallizing Public Opinion
(eBook)

Book Cover
Average Rating
Published
G&D Media, 2019.
Format
eBook
Status
Available Online

Description

Loading Description...

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

More Details

Language
English
ISBN
9781722523848

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Edward Bernays., & Edward Bernays|AUTHOR. (2019). Crystallizing Public Opinion . G&D Media.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Edward Bernays and Edward Bernays|AUTHOR. 2019. Crystallizing Public Opinion. G&D Media.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Edward Bernays and Edward Bernays|AUTHOR. Crystallizing Public Opinion G&D Media, 2019.

MLA Citation, 9th Edition (style guide)

Edward Bernays, and Edward Bernays|AUTHOR. Crystallizing Public Opinion G&D Media, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Go To Grouped Work

Grouping Information

Grouped Work IDb94aa8f5-7fa2-277d-ff31-18cfbb135882-eng
Full titlecrystallizing public opinion
Authorbernays edward
Grouping Categorybook
Last Update2023-11-02 19:05:13PM
Last Indexed2024-03-28 04:39:12AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 13, 2023
Last UsedFeb 26, 2024

Hoopla Extract Information

stdClass Object
(
    [year] => 2019
    [artist] => Edward Bernays
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/csp_9781722523848_270.jpeg
    [titleId] => 12564472
    [isbn] => 9781722523848
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Crystallizing Public Opinion
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 234
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Edward Bernays
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Motivational & Inspirational
            [2] => Personal Growth
            [3] => Personal Success
            [4] => Self-help
            [5] => Success
        )

    [price] => 0.49
    [id] => 12564472
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.

By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind." Bernays' work explains a large part of the popularity of today's TV news shout-fest and angry social media posts. Bernays wrote, "crowds love a contest." This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called "the 'herd' point of view," which results in mass audiences, mass products and mass-media events.

Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution.
    [url] => https://www.hoopladigital.com/title/12564472
    [pa] => 
    [publisher] => G&D Media
    [purchaseModel] => INSTANT
)