The Psychology Behind Today's Advertising.
(Unknown)

Book Cover
Average Rating
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Format
Unknown
Physical Desc
1 online resource (1 video file, approximately 16 minutes) : digital, .flv file, sound
Status
Unavailable/Withdrawn

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Language
English

Notes

General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by D.E. Visuals in 2013.
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep student interest.
System Details
Mode of access: World Wide Web.

Citations

APA Citation, 7th Edition (style guide)

Barker, J. A. (2015). The Psychology Behind Today's Advertising . Kanopy Streaming.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Barker, Joel Arthur. 2015. The Psychology Behind Today's Advertising. Kanopy Streaming.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Barker, Joel Arthur. The Psychology Behind Today's Advertising Kanopy Streaming, 2015.

MLA Citation, 9th Edition (style guide)

Barker, Joel Arthur. The Psychology Behind Today's Advertising Kanopy Streaming, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
5f19373f-0333-6382-1b64-f6d4eb169438-eng
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Grouping Information

Grouped Work ID5f19373f-0333-6382-1b64-f6d4eb169438-eng
Full titlepsychology behind todays advertising
Authorkanopy
Grouping Categorymovie
Last Update2022-07-05 21:15:06PM
Last Indexed2024-03-28 03:24:52AM

Book Cover Information

Image Sourcesideload
First LoadedJun 7, 2021
Last UsedJun 7, 2021

Marc Record

First DetectedMar 24, 2014 12:00:00 AM
Last File Modification TimeAug 03, 2021 03:11:06 AM

MARC Record

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