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1) Story or die: how to use brain science to engage, persuade, and change minds in business and in life
Author
Publisher
Ten Speed Press
Pub. Date
[2021]
Edition
First edition.
Language
English
Description
"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--
Author
Publisher
DK Publishing
Pub. Date
2021.
Edition
First American edition.
Language
English
Description
Publisher Annotation: It's a wrinkly, spongy mass the size of a head of cauliflower that sits in our heads and controls everything we do! Welcome to the world of the brain... What is the brain made of? How does it work? Why do we need one at all? Discover the answers to these questions and much more in this fun, fact-packed introduction to the brain.
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