Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and...

"Who Gets Believed? is a groundbreaking book about persuasion and performance that asks unsettling questions about lies, truths, and the difference between being believed and being dismissed in situations spanning asylum interviews, emergency rooms, consulting jobs, and family life"--

"A year has passed since Elizabeth Bates ran her last con. Life has been simpler, although not nearly as exciting, but she has thrown herself into working to get the 19th Amendment ratified by thirty-six states to become the law of the land. Since every other Southern state has already rejected the amendment, it seems unlikely Tennessee will be an exception... but it's their only hope, so the suffragists descend on Tennessee for the final battle....

"A book about how to use words in a way that is most persuasive"--